Why we started

After losing my brother, a serving police officer who was killed in the line of duty, I felt a need to give back—not just in his memory, but to all those who quietly serve the public every day.

There are countless people working in roles that often go unrecognised—not only in the emergency services, but in maintaining our roads, protecting nature, and supporting vulnerable communities, to name just a few. These people come from a wide range of public sector and charity roles. They don't do it for recognition or reward, but because the work matters—and often, they earn less as a result.

We've built Publicard around a simple idea: a platform that gives back to those who give back. No strings, no sign-up fees, no repeat verification fees—just a small gesture of appreciation for those who do so much for the rest of us, and we commit to sharing a portion of any profits we make back with the communities we support.